Colombia eCommerce Market
One of the most attractive LatAm markets for international sellers
An eCommerce market growing at a rate of 20% annually, a stable political environment and a burgeoning tech industry, are just some of the reasons to target the Colombian market.
Market Overview Colombia
With a population of over 50M, Colombia has been witnessing a rising GDP with 4.6% annual growth in the past ten years
By 2021, the Colombian eCommerce transactions are projected to reach $15B
70% of eShoppers use installments, the highest percentage in LATAM for eCommerce
With an internet penetration of aprox. 70%, Colombia already counts with 7.5M mShoppers
Colombia’s eCommerce payment mix
Improve your payment acceptance by offering local payment methods in Colombia
Gain insights into Colombia’s most relevant payment methods
Boost your sales by providing a customer friendly and local payment experience.
Colombia offers a wide range of cash payment method, accounting 15% of the eCommerce payment
11 more retail agents
Online bank transfers & eWallets
PSE consolidates the largest bank transfers system with inmediate payment confirmation.
Credit & Debit Cards
More than 70% of Colombia’s eCommerce purchases opt for installments through local card schemes.