Brazil eCommerce Market

Latin America’s largest eCommerce market

Rapid growing demand for eCommerce and mCommerce, with Boleto Bancario being the #1 cash payment method in Brazil.

Mobile boleto example

Market Overview Brazil

Population - 211M

The largest country in Latin America and the world's sixth most populous country.

eCommerce - $36B

Brazil is expected to remain among the top 10 eCommerce markets globally with a projected growth of 17% through 2021.

Ecommerce mobile phone image
eShoppers - 39M

An eCommerce market with 39M eShoppers and a ticket average of $96.

Mobile eCommerce - 67%

Brazil registers 70% internet and 67% smartphone penetration.

Brazil’s eCommerce payment mix

Improve your payment acceptance by offering local payment methods in Brazil

Domestic credit card 36 %
International credit card 24 %
Cash payments 19 %
E-wallets 14 %
Debit card 3 %
Bank transfers 3 %
Other 1 %
Brazil payment map
Learn more about Boleto Bancario in Brazil

Gain insight into Brazil’s most relevant payment methods

Local payments, like Boleto Bancario, are essential to establish a full payment coverage in Brazil

Boleto Bancário

Boleto Bancário is the leading cash payment method – generating 19% of eCommerce sales

Boleto Bancário

Online Banking – PIX & eWallets

Large presence of local and international banks. As of November 2020, instant payment system PIX for real time transactions.

Banco do Brazil
mercado pago icon

Credit & Debit Cards

More than 60% of Brazil’s eCommerce purchases opt for installments through local card schemes.

American Express
Mercado Livre

Download our Brazil Country Guide

Learn everything you need to know about the eCommerce payments landscape in Brazil in our straight-to-the-point country guide.

Brazil country overview image