Webinar Recap: Making 1-click and Recurring Payments Work in LATAM

Our VP Michel Golffed recently hosted a webinar with our partner Merchant Risk Council, sharing insights and recommendations on how to make recurring payments work in LATAM. You missed it or you wish to refresh what you heard? We put it in a nutshell for you. Continue reading to learn more about the webinar or watch the full recording.

Choosing the right strategy for your business is essential to combat the number of customer churn. In 1-click payments, the card is saved to reduce payment-friction to the user. Still, the customer needs to agree to every single payment. Alternatively, the merchant may also ask the customer to input its credit card once, and get charged repeatedly without any further need for action from the customer. But poor technical infrastructure in emerging markets make this decision more complex.

When and how to charge your customers might be key in succeeding in retaining them.
Michel Golffed recommends to truly understand card payments differences among countries in LATAM to make recurring payments work. From 3DS secure authentication in Brazil, up to 48 installments paid by the customer in Argentina to $0 Auth in Colombia or local Debit Cards: the differences matter.

Understand paydays to optimize billing times. It’s common to pay salaries in periods of 15 days for example in countries like Colombia, Chile or Mexico. In order to prevent failed payments from unnecessary increasing churn, use local acquirers, include direct debit, cash prepaid solutions as well as eWallets to your payment options. You may also want to offer Google Pay or Apple Pay to reduce the checkout process.

Netflix decided to onboard millions of unbanked users in Mexico and established pre-paid cash as an alternative to the failed card payments they were experiencing.
With the so-called cash top-up solution, the user goes to the closest OXXO (retail) store and asks to complete a service top-up. The user then gets a PIN which he can introduce into the platform to select his Netflix plan.

Watch the full webinar here and contact us if you wish to have more details:
Recorded Webinar

Michel Golffed, Vice President of Growth at dLocal leads strategic partnerships with fintech ecosystem players, as well as fosters relationships with strategic merchants while guiding them to implement holistic cross-border payment strategies that maximize conversions. MicheI is also an Advisory Board Member at PaymentsEd Forum. He is a frequent speaker at industry conferences, like PaymentsEd Forum and Merchant Risk Council Europe as well as author and writer of numerous bylines on cross-border payments in publications such as The Paypers.