Argentina eCommerce Market

The third-largest eCommerce LATAM market

Local cards and alternative payment methods are prevalent, but installments are crucial in Argentina’s market.

Market Overview Argentina

Population - 45M

Argentina is the third-largest country in LatAm after Brazil and Mexico

eCommerce - $7.7B

The eCommerce market in Argentina will reach US$14 billion by 2022. But without a local payment strategy, 80% of this market is missed out

eShoppers - 18M

One of the largest eCommerce markets in LatAm.

Smartphone penetration - 73%

Argentina shows a wide internet penetration, reaching 93% of its population. Over 73% use their smartphones to access internet.

Argentina's eCommerce payment mix

Cash payments play a significant role. Dominated by PagoFácil and RapiPago

Domestic credit card 47 %
International credit card 33 %
Cash payments 15 %
Bank transfer 1 %
Debit card 1 %
Other 3 %
Learn more about Cash Payments in Argentina

Gain insight into Argentina's most relevant payment methods

Local payments are essential to establish a full payment coverage in Argentina

Cash

RapiPago & PagoFacil offer hundreds of retail stores across the country

Pagofácil
Rapipago

Online bank transfers

Large presence of local and international banks

Santander
Galicia
Banco Nación
Macro
Banco Provincia
BBVA francés
Credicoop
Citi
HSBC
Itaú

Credit & Debit Cards

Significant number of local and regional Visa and Mastercards

VISA
Argencard
Mastercard
CMR Falabella
Naranja
Cabal
Cabal Debit
Cordobesa
Cordial
Cencosud
Diners Club
Tarjeta Shopping
Nativa
Maestro

Download our Argentina Country Guide

Learn everything you need to know about the eCommerce payments landscape in Argentina in our straight-to-the-point country guide.

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